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Hyper-Local Targeting With AdWords: Google Testing Address Formats

Local advertisers may have the option to insert addresses into a new, fourth line of ad copy in AdWords, according to Greg Sterling. Sterling received an inside tip via screenshot that showed a local search ad with the business' address nestled under the URL line.

While this new feature is not widespread, Sterling thinks that it's legitimate (as opposed to a crafty advertiser pulling a fast one), and that we'll likely see more of these kinds of ads in the future. And it raises the question of whether these kinds of ads will be sold on a CPC or CPM basis, since if users see all the info right there on the screen, they may not need to actually click.

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