Kia Inks Deal With NBC

  • January 11, 2008
Kia Motors America finished its 14th straight year of sales growth by selling more than 300,000 units in the U.S. But the company wants to build even greater brand awareness here. To that end, the Irvine, Calif.-based sales arm of the Korean automaker has inked a multi-year marketing partnership with the NBA to promote its vehicles and also to trumpet the brand. --Karl Greenberg
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