• Kango Blog , Friday, January 11, 2008 3:45 PM

Yahoo has finally brought its FareChase price search engine out of stealth mode, making it one of the default options on the Yahoo Travel homepage.

Users can search for flights, hotels and vacation packages and compare prices right within the main window

It's a calculated move that was likely spurred by the industry buzz that surrounded Kayak's recent acquisition of rival travel search engine SideStep, as Yahoo has had the FareChase technology since 2004.

Yen Lee notes that Yahoo is already a formidable player in the travel search game, with only the trio of Expedia, Travelocity and Orbitz clocking in more monthly visits (as per November 2007 traffic data from Compete).

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