The two-day conference is completely focused on paid search advertising, with tracks like "Setting up and Optimizing Campaigns: The Checklist," "Landing Page Testing and
Tuning," and "Expanding Search Engine Coverage to Smaller Engines." Curtis says that the summit is for PPC beginners and experts, corporate, in-house and search firm managers, as well as small
business owners themselves.
The two sessions coming up next are Dallas in February and Boston in March, and ROI Revolution's Google Analytics Blog readers will snag 10% off.