Report: U.S. Online Ad Market To Double To $50.3 Billion By 2011

  • January 18, 2008
The U.S. online ad market will reach $50.3 billion by 2011, more than doubling its 2007 base, according to estimates released this morning by the Yankee Group. The report predicts: "Search will get bigger before it gets smaller;" "low cost per thousand (CPM) dancing cowboys ads will continue to drive much of the revenue growth even as high-CPM brand advertisers shift their budgets online;" "privacy will remain a sticking point with users," and "social networks will merge into the media fabric."
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