The U.S. online ad market will reach $50.3 billion by 2011, more than doubling its 2007 base, according to estimates released this morning by the Yankee Group. The report predicts: "Search will get
bigger before it gets smaller;" "low cost per thousand (CPM) dancing cowboys ads will continue to drive much of the revenue growth even as high-CPM brand advertisers shift their budgets online;"
"privacy will remain a sticking point with users," and "social networks will merge into the media fabric."