Cosmetics and perfume giant Estee Lauder has put its global media business into review. According to insiders, three shops are in the running: Incumbent WPP Group's Maxus, Omnicom Group's OMD
(which handles the U.K., Japan and other markets) and Havas' MPG.
Estimated worldwide annual ad spending is $400 million with about $150 million in U.S. media, according to per Nielsen Monitor-Plus. About 80 percent of the company's U.S. budget for brands like Clinique, Avida and Aramis is spent in print.