• January 21, 2008

The Italian Trade Commission (ICE) has tapped Italian screen icon, model and business entrepreneur Isabella Rossellini to be spokesperson for a new U.S.-market campaign for Italian-made goods, "Made In Italy." The TV, print and radio campaign was shot in Rome, where Rossellini was born.

In the ad which touts Italian-made luxury products from cars to jewelry, clothing, and accessories, she exhorts Americans to "Let yourself be charmed by an Italian."

Aniello Musella, ICE commissioner and executive director for the USA, says, in a release, "Ms. Rossellini is the very definition of Italian elegance and culture we wish to celebrate in this new advertising campaign. It is important that the American public understands the values and qualities to be discovered in Italian products available in the U.S."

The campaign will appear in Harper's Bazaar, Town & Country, Esquire, W Magazine, Architectural Digest, on Style.Com, FashionWireDaily.com, on local television in New York, Los Angeles, Phoenix, Chicago, Dallas, Miami and WINS & KFI Radio in New York and Los Angeles.

--Karl Greenberg