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Video Sharing Web Site Audience Doubles in a Year
by Jack Loechner, Tuesday, January 22, 2008 8:15 AM
Video Sharing Web Site Audience Doubles in a YearAccording to the Pew Internet & American Life Project, 48% of internet users have been to video-sharing sites such as
YouTube, and the daily traffic to such sites on a typical day has doubled in the past year. The basic findings in a national phone survey show:
- In December 2006, 33% of internet
users said they had ever visited such sites. That represents growth of more than 45% year-to-year.
- 15% of respondents said they had used a video-sharing site the day before they
were contacted for the survey. A year ago, only 8% had visited such a site the previous day.
Demographic Profile of US Adult Internet Users Who Have Visited Video-Sharing Web Sites, December 2006 & December 2007 (% of respondents in
each group) December 2006 December 2007
Gender Male
40% 53% Female
27 43 Age
18-29 55
70 30-49 35 51
50-64 19 30
65+ 11 16
Education < HS
grad 29 39 HS grad
28 38 Some college 36 54 College grad or more 37 54 HH Income < 30K 32 43 30-49.9K 33
41 50-74.9K 28 53 75K & over 42
60 Race/Ethnicity White 31 45 African American 41 46 English speak Latino 42 55 Total Internet users 33 48
Source: Pew Internet & American Life Project, January 2008 Though YouTube usage generally
increased in 2007, according to Harris Interactive, reports eMarketer, a solid majority of YouTube users surveyed said they had visited only once or a few times. David Hallerman, senior
analyst at eMarketer, concluded "The fact that younger Internet users are far more likely to be regular visitors to video-sharing sites points to a fork in the road... marketers looking to target
the under-30 demographic can more reliably find them on these video sites... (while) TV broadcast and cable networks... (can) bulk up their online offerings..."
View PDF of report here.