Hot Topics in the NFL plus Top Web Brands, Blogs and Advertisers for 2007

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Hot Topics in the NFL plus Top Web Brands, Blogs and Advertisers for 2007In anticipation of the Super Bowl, Nielsen Online provides the Top 10 Most-Discussed  NFL Teams in 2007, ranked according to online messages.

Nielsen Online also provides the top U.S. online Parent companies, Web brands  and online advertisers for December 2007, along with December Web traffic for  popular blogs and social networking sites.

Top 10 Most-Discussed NFL Teams in 2007

Team

Top Discussion Drivers of 2007

New England Patriots

Spying scandal, undefeated regular season

Dallas Cowboys

NFL Network coverage of Dallas Cowboys vs.Green Bay Packers game on 11/29/2007, Terrell Owens blaming QB Tony Romo's girlfriend Jessica Simpson for loss

Chicago Bears

Defeated in Super Bowl XLI by the Indianapolis Colts

Miami Dolphins

1-15 record in 2007, played in Wembley Stadium in the UK on 10/28/2007

Indianapolis Colts

Champions of Super Bowl XLI, lost to the New England Patriots in Week 9

Washington Redskins

Murder of player Sean Taylor

Green Bay Packers

NFL Network coverage of Dallas Cowboys vs. Green Bay Packers game on 11/29/2007

Pittsburgh Steelers

Player Anthony Smith guarantees a win against |the New England Patriots

Atlanta Falcons

Michael Vick's legal problems with dog fighting, coach Bobby Petrino leaving

Cleveland Brown

A surprisingly successful season for the Browns

Source: Nielsen Online

Rank determined by total number of online messages for each NFL team occurring  between January 1 and December 31, 2007. Nielsen Online Top 10 Web Sites by Parent Company and Top 10 Web Sites by Brand, December 2007

50.5 million home and work Internet users visited  at least one of the Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the month, and each person spent, on average, a total of 15 minutes and 39 seconds at one or more of their sites or applications.

Online Viewers of Parent Companies, December 2007 (US, Home and Work)

Parent

Unique Audience (000)

Time Per Person (hh:mm:ss)

Google

124,631

1:38:56

Microsoft

123,208

2:08:22

Yahoo!

114,148

3:05:35

Time Warner

106,277

3:45:47

News Corp. Online

76,325

2:01:46

eBay

67,443

1:59:03

Amazon

65,438

0:35:57

InterActiveCorp

64,141

 0:23:56

Apple Computer

50,686

1:15:10

Wikimedia Foundation

50,474

0:15:39

Source: Nielsen Online

A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity.

Top 10 Web Brands, December 2007 (US, Home and Work)

Brand

Unique Audience(000)

Time Per Person (hh:mm:ss)

Google

117,719

1:10:43

Yahoo!

113,203

3:05:43

Microsoft

98,338

0:48:37

MSN/Windows Live

96,448

1:52:41

AOL Media Network

90,850

 4:03:38

YouTube

68,582

0:48:16

Fox Interactive Media

67,591

2:08:51

Amazon

59,624

 0:34:04

eBay

59,374

2:00:50

Apple

50,686

1:15:10

Source: Nielsen Online

A brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content

Top Advertisers, ranked by estimated spending, are based on data from AdRelevance, Nielsen Online's advertising research service. An impression is counted as the number of times an ad is rendered for viewing.

Top 10 Online Advertisers, by Estimated Spending, December 2007 (US)

Advertiser

Total Estimated Spending

Impressions (000)

NexTag, Inc.

$60,955,600

   30,080,566

Countrywide Financial Corporation

$38,346,000

   18,373,534

Sprint Corporation

$37,340,500

5,467,605

AT&T Corp

     $37,239,800

7,730,829

InterActiveCorp

$32,841,100

8,864,357

Experian Group Limited

$29,245,800

   11,472,443

Netflix, Inc.

$26,711,600

    9,865,749

Low Rate Source

$26,621,200

   13,305,005

HSBC Holdings plc

$23,506,600

   11,421,441

Ford Motor Company

$21,883,700

    3,065,251

Source: Nielsen Online, AdRelevance

Estimated spending reflects CPM-based advertising online. Example:  An estimated 3.1 billion Ford Motor Company ads were rendered for viewing at the cost of approximately $21.9 million during the surfing perio

Top 10 Blogs ranked by Unique Audience, December 2007 (US, Home and Work)

Site

Dec-06 Unique Audience (000)

Dec-07 Unique Audience (000)

% Growth

Blogger

24,136

35,780

48%

WordPress.com

4,427

13,380

202%

Six Apart TypePad

9,088

10,192

12%

tmz.com

8,864

9,489

7%

LiveJournal

4,226

3,825

-9%

Engadget

2,163

3,295

52%

Xanga.com

4,363

2,502

-43%

StyleDash

1,501

2,355

57%

Thatsfit

1,462

2,254

54%

Gizmodo

1,318

1,917

45%

Source: Nielsen Online

 

Top 10 Social Networking Sites ranked by Unique Audience, December 2007 (US, Home and Work)

Site

Dec-06 Unique Audience (000)

Dec-07 Unique Audience (000)

% Growth

Myspace.com

55,256

60,104

9%

Facebook

13,110

22,574

72%

Classmates Online

11,406

10,748

-6%

Windows Live Spaces

8,703

8,856

2%

AOL Hometown

9,032

6,853

-24%

Club Penguin

2,688

6,358

137%

LinkedIn

2,072

4,804

132%

Reunion.com

4,327

4,090

-5%

AOL Community

5,213

4,069

-22%

Flixster

744

3,097

316%

Source: Nielsen Online

Note: Blogs and social networking sites are custom lists compiled by the Nielsen Online PR team with the help of our media analysts. While these lists are not meant to be exhaustive, they should provide a good idea of the significant players in each space.

For more information, please visit Nielsen here.

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