"As we were thinking about how to show people the scale and size of the program, we kept coming back to this program is really a monster," says Bill Wyman, senior marketing manager-brand activation at Pepsi-Cola North America. Hence, the 60-foot monster which will be giving away CDs, DVDs, Pepsi merchandise, trips, electronics, cash and MP3 music from Amazon.com
The monster will also appear in a commercial created by Omnicom Group's BBDO and slated to premiere within a day or two of the football championship game on Feb. 3. The spot features a computer-generated monster that appears where people are drinking Pepsi and hands out an array of merchandise.
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