If a user sees the ad and ends up purchasing a document from Alacra, the publisher receives a cut of the profit, hence the PPA model. Currently, there are more than 16 million documents in the Alacra Store offering business insight into major corporations like General Electric and others. EDGAR Online and The Livermore Report are the first two publishers that have signed to be part of Alacra's PCAN network.
"We developed PCAN so publishers can offer their readers ads directly based on their specific interests--contextually relevant financial information," said Steven Goldstein, Chairman and CEO of Alacra. "This is the first online ad network specifically for financial and business content."