• January 22, 2008

Harte-Hanks has renamed its print publication the PennySaver, a direct mail shopper publication with nearly 10 million weekly circulation in California, to PennySaverUSA.com, matching the name of its nationwide local advertising Web site portal.

The PennySaverUSA.com Web site has added functions to enhance interactivity of its online marketplace. Among these enhancements are current search technology, the addition of more than 700,000 restaurants nationwide, the integration of advertiser coupons with local online maps, new video ad-streaming facility, best-seat selections in ticket-selling networks, "Deal of the Day" for products and services where prices change daily, and "Power Ads" which provide enhanced listings for advertisers with photos, videos, menus, testimonials, Web links, coupons, maps and other items.

PennySaverUSA.com's sister Harte-Hanks-owned shopper publication in Florida also has undergone a name change to TheFlyer.com, adopting the current name of its local advertising Web site, the company announced.

--Tanya Irwin