This in an age of increased DVR
use and slightly lower overall viewership levels. Further, the show has enough viewers to get hit with two 20% ratings drops in the next few weeks -- and still be the highest-rated broadcast network
series.
"Fox has a problem every network wishes they had," says John Rash, senior vice president/director of media negotiations at Campbell Mithun. "'Idol' is experiencing erosion similar to other seminal series, in that no matter how strong it is, there's enviable erosion beginning around season five."
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