Tyson Debuts Online Olympics Promotion

  • January 24, 2008
Tyson Foods, Inc., Springdale, Ark.-based producer of poultry, is supporting its sponsorship of the 2008 and 2010 U.S. Olympic seams with a promotion featuring 1984 Olympic medalist in gymnastics, Mary Lou Retton.

The effort is a nationwide search for the "Gold Medal Mom" and invites Americans to submit stories of their moms' "selfless dedication to helping others live their dreams," per the company.

Up to 25 finalists will be selected and voted for on online. The winning mom gets an all-expenses-paid trip for two to Beijing for the 2008 Olympic Games.

--Karl Greenberg

Next story loading loading..