Seasonality, News And Search Volume Fluctuations

Marketing Pilgrim , Thursday, January 24, 2008 1:15 PM
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Are you helping your clients understand how seasonality and factors like breaking news are affecting the amount of site traffic they're receiving? Janet Driscoll Miller offers a quick brush-up on how using tools like Yahoo Buzz and Google Trends can be a great way to illustrate the correlation between news stories and search volume.

Monday was the MLK holiday, so naturally, searches for "Martin Luther King" spiked, but just two days later "Heath Ledger" took the lion's share of searches, after news of the actor's death hit the wires. If your client had blog posts or other content relevant to either of those two topics, then traffic to that content would have likely increased accordingly.

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