Congress Steps Up Pressure On FDA Over Lipitor Ad
In the ad, Jarvik says, "I'm glad I take Lipitor," but later noted he wasn't doing that when the campaign began.
"We are aware of advertisements for Pfizer's Lipitor with Dr. Robert Jarvik, who appears to state in the advertisement that he takes Lipitor," write committee Chairman John Dingell and Rep. Bart Stupak to FDA Commissioner Andrew von Eschenbach. "We are concerned that consumers may misinterpret the health claims of a prescription drug promoted in a direct-to-consumer advertisement utilizing a celebrity physician," they say. "In addition, we are concerned that Dr. Jarvik's qualifications may be misinterpreted, given that he may not be a practicing physician with a valid license in any state."