Jeep To Promo Brands At Winter X Games
At Jeep's "Tag Shop" consumers can personalize gear and get autographs signed by snow and wheel athletes like skateboarder Tony Hawk and snowboarder Gretchen Blieler. The company, which will have its temporary store at Buttermilk Mountain in Aspen, Colo., this week, introduced "The Tag Shop" at last year's games.
At the two-story venue--meant to look like a garage, replete with graffiti murals--consumers can bring their skis, boots, clothes and gear to get them tagged by graffiti artists. Another area has a DJ booth and VIP reception area. The company is using the venue to show off its 2008 Jeep Liberty and a Jeep Wrangler Unlimited.
In addition to the tag shop, the Jeep brand will be represented throughout the venue with signage, billboards, competitor bibs, PA announcements and vehicle displays, including two wrapped Jeep Liberty vehicles that will be awarded to the top male and female athlete of the games. Jeep advertising will also be prominently featured during the live event telecast, on radio and in ESPN The Magazine.
--Karl Greenberg
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "Jeep To Promo Brands At Winter X Games "
Leave a Comment