News Brief
Adchemy Receives $19 Million In Venture Funding
Jan 25, 2008, 7:00 AM
Online marketing service Adchemy has received $19 million in a venture funding round led by Mayfield Fund and including Hellman & Friedman and August Capital.
Adchemy makes software meant to improve marketers' online lead-generation efforts by using predictive algorithms and Web data to better target marketing messages. Companies already using its Adchemy Actions product include Charter One, the Art Institute Online of Pittsburgh (Online Division) and Capella University. The company will use the funding to develop new products and expand its workforce.
--Mark Walsh
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