• IdexOnline.com , Friday, January 25, 2008 11:01 AM

The Italian Trade Commission (ICE) is getting ready to roll a new "Made In Italy" advertising campaign in the U.S. next month. The effort, to include ads in publications including Harper's Bazaar, Esquire and Architectural Digest, features Italian-born actress and model. Isabella Rossellini. The aim is to tout the "high-quality sophistication and luxury of Italian fashion, accessories, jewelry and home products."

Theads will also appear online as well as local TV and radio. ICE picked Rossellini to represent an authentic "ambassador for Italian style." Says Italian trade commissioner and executive director for the U.S. Aniello Musella: "It is important that the American public understands the values and qualities to be discovered in Italian products available in the U.S."

In the campaign, Rossellini urges Americans to "Let yourself be charmed by an Italian," while highlighting the handcrafted detail of Italian products.

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