Spending on the drug ad program has been declining. Only $60 million was authorized by Congress this year, less than half of the $130 million requested
and less than one-third of the spending in the campaign's early days. The cuts led the drug office to suspend a second campaign aimed at parents and influencers and to concentrate on teens.
The $14 million push, which will get $28 million in airtime, was produced by Interpublic Group of Cos.' DraftFCB for the Partnership for a Drug-Free America. Draft is the drug office's agency, but the creative is produced by a number of agencies.
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