Study: Most Business Travelers Don't Need Wi-Fi On Planes
by Tameka Kee,
Jan 28, 2008, 8:00 AM
In the span of only a few weeks, JetBlue, Alaska Air, American Airlines and now, Southwest have all announced plans to begin testing Wi-Fi service on select flights. But according to data from a new Orbitz for Business Corporate Traveler Survey, a majority of business travelers don't feel the need or desire to be connected at 30,000 feet.
When asked if they would take a less convenient or more costly flight to get Wi-Fi access, 56% of business travelers said it was not a necessity. Some 36% said that they would try to get a flight with Wi-Fi available, but wouldn't be bothered if it weren't. Meanwhile, just 8% said that wireless Web access is very important--and would pay more or take a less convenient flight to have it.
Orbitz for Business surveyed nearly 650 adults ages 18-65 who had traveled for business within the past year, using a MarketTools online panel. San Francisco-based MarketTools is a market research firm that directly manages a nationally representative online panel of more than 2.5 million individuals.
Orbitz for Business also questions business travelers about how they would use Wi-Fi on flights if it were available. While 21% claimed that they would use it solely for business, the majority (59%) said that they would use the serviced equally both for business and pleasure. And the remaining 20% said that they would use the wireless Web access for pleasure only.
Recent Online Media Daily Articles
-
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ... -
Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It May 20, 9:06 a.m.
The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into ... -
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on ...
Be the first to comment on "Study: Most Business Travelers Don't Need Wi-Fi On Planes"
Leave a Comment