Old Navy's new monthly spring 2008 collections will be previewed
to the press Wednesday in Manhattan. The new logo and marketing campaign--described as an integrated package of television, print and online ads, direct mail and in-store visuals--also will be shown.
The product development cycle time has been halved in an attempt to be more trend-right and to speed deliveries so those monthly collections are ready to go. About half the store will be
collection oriented, though items will still be integral to the mix. Dresses and suits, which previously were barely visible in the assortment, will be played up.
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