BusinessWeek Raises Rate Base

  • November 26, 2002
As other business titles close down from a lack of advertising, McGraw-Hill’s BusinessWeek will increase its North American advertising rate base to 970,000 effective January 1, 2003. It is the second year in a row McGraw Hill will increase the rate base; last January it was increased to 950,000 up from 900,000. Globally, BusinessWeek’s rate bases for the international markets will remain the same for 2003: 110,000 in Europe and 80,000 in Asia, for a paid worldwide circulation base of more than 1.16 million. The Audit Bureau of Circulations June 30 statement shows BusinessWeek’s North American circulation is 977,128. Publisher Bill Kupper says the “topsy-turvy” economy has helped sell magazines, and says the increase is also a sign of strength in a landscape of rate base decreases. The Publisher’s Information Bureau reports BusinessWeek’s ad pages are down 16% in the first ten months of the year, with revenues declining 15%.
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