OMD Integrates Digital, Traditional Media, Taps Hagedorn As East Coast Director
Online Media Daily, Monday, January 28, 2008 11:30 AM
In a move reminiscent of Carat's integration of digital and traditional media, OMD this morning said it was putting its top digital media executive in charge of all of its East Coast operations as part of an effort to put digital at "its strategic core." The move follows last week's departure of Omnicom digital media chief Sean Finnegan.
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