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Wrigley Backs 'Give Kids A Smile' With Donations

Jan 29, 2008, 5:00 AM
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In honor of National Children's Dental Health Month this February, the Wm. Wrigley Jr. Co. is donating $100,000 plus 10 percent of February gross sales in the U.S. (up to another $100,000) of Orbit, Extra and Eclipse sugar-free gums to Give Kids A Smile, an annual American Dental Association program that provides free oral health education, screening and treatment services to hundreds of thousands of children in need.

--Nina M. Lentini

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