Heart-related story lines will surface in different ways on "General
Hospital" and "All My Children" while hosts "The View" will wear red on Friday to promote the cause. "The more women are really aware of how to make heart-healthy choices from the get-go, it's really,
really important," says Brian Frons, president of the daytime TV at Disney-ABC Television Group. "Heart disease is the No. 1 killer of women today."
Campbell is also buying ad time, both heart-related and conventional product spots. "It gives us the opportunity to create frequency of the message throughout the day and throughout the month," says Colleen Milway, the company's global media director at Campbell.
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