News Brief
IGA Teams With Burnout For In-Game Ads
Jan 30, 2008, 8:15 AM
IGA Worldwide, an in-game advertising network, has a brand partnership within Burnout Paradise, from Electronic Arts. IGA is working with leading brands, including Burger King, Diesel, Gillette, and CompUSA.com to incorporate static integrations including billboards, retail stores, radio stations and vehicles into the game.
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