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Domino's Pizza To Sponsor "ESPN Shorts"

  • Brandweek, Wednesday, January 30, 2008 11:30 AM
ESPN is set to roll a new campaign sponsored by Domino's Pizza as part of its "ESPN Shorts," a series of four, 90-second advertorials that are supposed to resemble sports-related mini-films. "Planner presented by Domino's Pizza," will break this week during SportsCenter and air over the next eight weeks. ESPN Shorts first launched in 2004 with "The Scout presented by Sears," to promote Craftsman products. In 2005, the sponsor was Miller Brewing.

Domino's approach features a party planner and his assistant as they travel the country. "We are always exploring new, innovative ways to deliver brand-building solutions for our advertisers," says Eric Johnson, executive vice president of multimedia sales at ESPN. "Domino's Pizza will have a distinctive position in our telecast with ESPN Shorts and provide compelling programming for our fans."

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