Baidu is revving up its presence in Japan, relaunching its search/portal www.baidu.jp, aiming to garner search share that's comparable to its 60%-70% (as per varying sources) share of the market in China. According to comScore, Baidu is the third largest search engine in terms of search volume and market share worldwide. Out of more than 66 billion searches globally in December 2007, Baidu snagged 3.4 billion, for a market share of 5.2%.
Google and Yahoo take the No. 1 and No. 2 spots, respectively, and combined, they account for a 75% search market share worldwide. Meanwhile, Korea's NHN Corporation (parent company of Naver) came in fifth place, right behind Microsoft--whose service still rakes in more searches than Ask, which took the eighth spot. Russia's Yandex is a newcomer to comScore's Worldwide Search Top 10, taking tenth place with 531 million searches in December.