Slow Web Radio
Fewer people than usual listened to Internet radio stations on the Memorial Day holiday. "Web radio listening on Memorial Day was down 60 percent from the previous Monday," noted MeasureCast CEO Ed Hardy. " We typically see on-line radio listening decrease during national holidays because fewer people sit at their computers."
Demographic Highlights for the Week of May 27 - June 2
- 76% of all listening occurred between 5 a.m. Pacific and 5 p.m. Pacific
- The peak listening day was Wednesday, May 29, with 23% of all total time spent listening occurring this day.
- 11% of the week's TTSL took place over the weekend.
- 29% of Internet radio listeners were between the ages of 25 and 34.
- 58% were younger than 35, 30% were younger than 25, and 6% were older than 55.
- In the U.S., 32% of listeners resided in the South; 30% lived in the West, 20% were in the Northeast, and 17% tuned in from the Midwest.
- 69% of listeners were men; 31% were women.
- Top streaming nations include the United States, the United Kingdom, Canada, Japan and Mexico.
The MeasureCast Top 10 Internet Radio Networks for May 2002
|1||Clear Channel Worldwide||853,872|
|2||Radio Free Virgin||560,027|
|6||Internet Radio Inc.||569,589|
|8||New York Times – WQXR||89,668|
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