Slow Web Radio

by , Jun 17, 2002, 12:00 AM
  • Comment
  • Recommend
Subscribe to Research Brief

Tags

Slow Web Radio on Memorial Day

Fewer people than usual listened to Internet radio stations on the Memorial Day holiday. "Web radio listening on Memorial Day was down 60 percent from the previous Monday," noted MeasureCast CEO Ed Hardy. " We typically see on-line radio listening decrease during national holidays because fewer people sit at their computers."

Demographic Highlights for the Week of May 27 - June 2
- 76% of all listening occurred between 5 a.m. Pacific and 5 p.m. Pacific
- The peak listening day was Wednesday, May 29, with 23% of all total time spent listening occurring this day.
- 11% of the week's TTSL took place over the weekend.
- 29% of Internet radio listeners were between the ages of 25 and 34.
- 58% were younger than 35, 30% were younger than 25, and 6% were older than 55.
- In the U.S., 32% of listeners resided in the South; 30% lived in the West, 20% were in the Northeast, and 17% tuned in from the Midwest.
- 69% of listeners were men; 31% were women.
- Top streaming nations include the United States, the United Kingdom, Canada, Japan and Mexico.

The MeasureCast Top 10 Internet Radio Networks for May 2002

Rank Network Cume Persons
1 Clear Channel Worldwide 853,872
2 Radio Free Virgin 560,027
3 Warp Radio 391,089
4 Stream Audio 282,016
5 Virgin Radio 285,730
6 Internet Radio Inc. 569,589
7 SurferNetwork 110,936
8 New York Times – WQXR 89,668
9 Standard Broadcasting 59,320
10 Public Interactive 125,261
Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period.

You can find out more here.

  • Comment
  • Recommend

Be the first to comment on "Slow Web Radio"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Research Brief Articles

» Research Brief Archives