Lord And Taylor To Exhibit Ad Campaign

  • February 4, 2008
Lord and Taylor will present innovative video exhibitions showcasing images of its 2008 spring advertising campaign within the central fountain inside the main tent at Bryant Park during the upcoming New York Fashion Week, a first for a department store.

The exhibition will be a display of LED monitors surrounding the fountain featuring Lord and Taylor brand imagery, alternating with live feeds from the American Designers shows throughout the week.

Lord and Taylor's campaign will appear in the March issues of Vogue, Vanity Fair, W, Harper's Bazaar, Elle, Town & Country, Cookie, In Style, Interview and GQ. In addition, billboards and kiosks will be placed in Boston and Philadelphia, as well as in railroad stations in Lord and Taylor markets throughout the Northeast.

--Nina M. Lentini

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