• Natural Search and Mobile SEO Blog, Tuesday, February 5, 2008 1 PM

The process of doing keyword research for mobile search is different than it is for desktop search, partly because there's far less user data for mobile queries and partly because the absolute search volume data from popular keyword research tools isn't 100% accurate anyway. Bryson Meunier's post offers some best practices for mobile keyword research, using an in-depth examination of the top 100 mobile search queries from AT&T's Beyond MEdia Net search engine.

According to the data, 73% of the mobile queries were navigational--meaning that almost two-thirds of the searchers already knew what they were looking for. This differs from the consensus on desktop search that the majority of queries are informational in nature. Because of this factor, Meunier says that using branded terms, competitor terms and names of known products as core keywords could be your best bet for increased mobile search visibility.

Meunier adds that creating a mobile site and using the term "mobile" in the copy as a secondary keyword can also lead to increased traffic from mobile search engines, as users seem to want to make sure that they're navigating to a site that's accessible and optimized for their mobile browser.

Read the whole story at Natural Search and Mobile SEO Blog »