Colonial Tells Customers: 'Sheryl's Your Guy'

  • February 6, 2008
Colonial Life--the quiet No. 2 to Aflac's noisy little duck--s launching its first national ad campaign, with TV spots running on ABC, ESPN and ESPN2.

Themed "Sheryl's your guy," the ads emphasize Colonial's willingness to meet with small businesses on job sites and work one-on-one with employees to answer their insurance needs. The campaign, scheduled to run during NCAA Basketball, NFL, Sportscenter and Nascar programming, also includes a sponsorship of the "One-on-One" match-up analysis scheduled to run during ABC's college basketball game of the week.

Print ads are running in national small business magazines, and an online component also includes recruitment advertising. VIA Group, Portland, Maine, is the agency.

-Sarah Mahoney

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