• February 7, 2008

The Vienna Philharmonic Orchestra and Rolex SA have announced a long-term partnership to start in 2009.

Rolex will have exclusive rights to advertise before and after the televised broadcasts of the New Year's Concert and the Sch"nbrunn Concert. Both partners will work closely on advertising and promotional campaigns.

Rolex, the leading brand for luxury watches, continues to expand its long history of achievement and innovation by being the first exclusive worldwide marketing partner of the Vienna Philharmonic Orchestra since the orchestra's inception in 1842.

--Nina M. Lentini