Verklin: "Mobile's going to crack wide open. I think the crackle of change has sounded." But while the U.S. has pioneered the Internet, you really have to look outside the U.S. for clues as to where
mobile marketing is going. Of course, what he means by "cracked wide open" isn't really clear. Ad dollars haven't caught up to the global reach cellphones potentially offer markets. But Verklin
isn't necessarily one to turn to for a sober assessment of a growing new ad market.
