MediaSpeak: Guide to Online Terms
CPC—Cost per Click. Advertiser only pays if a website visitor clicks on the ad. This model is dependent on content, audience reach and targeted delivery and is generally paid for when all purchased clicks have been delivered.
CPL—Cost per Lead. The advertiser pays only for those clicks where users click through on an ad and generate a lead by filling out an online sales contact form or the like. The formula for determining cost per lead is: total cost of media divided by total number of leads generated.
CPM—Cost per Thousand. This pricing model is based on the purchase of a thousand banner impressions and is favored by advertisers running branding campaigns.
CPS—Cost per Sale. The average marketing or advertising expenditure needed to generate a single sale. Sales are tracked with cookies to determine completed transactions.
CTR—Click-Through Rate. Measures the response rate of an online advertisement. It is calculated by dividing the number of click-throughs the ad receives by the number of impressions and multiplying the result by 100 to obtain a percentage. — Johanne M. Torres
Recent OMMA Magazine Articles
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Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
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Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
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Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
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Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
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Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
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Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
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Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
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Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
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Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
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Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
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