Direct Marketing Pays Off Big For Auto Retailers
The Direct Marketing Association's (DMA) "Direct Marketing Facts and Figures in the Automotive Industry," reveals that auto retailers who spent $7.3 billion on direct marketing campaigns in 2007 saw it drive $248.1 billion in sales, a return on investment of $33.81 on every dollar spent. At the same time, the auto manufacturers spent $8 billion on direct marketing advertising in 2007, realizing $77.8 billion in sales, or a $9.68 ROI per dollar spent.
DMA Senior Research Manager, Anne Frankel, said "Direct marketing plays a key role in the economic vitality of the automotive industry... Compared with all other measured verticals, automotive retailers/service stations have the highest ROI and the largest annual direct marketing-driven sales volume."
The new report provides a comprehensive overview of the automotive industry including some of these key findings:
For more information and access to the complete report, please visit the DMA here.