Wrestler To Star In Gillette Fusion Ads

  • February 12, 2008
In P&G's new push for its Gillette Fusion Phenom razor, WWE wrestler John Cena will star in a series of ads for the product, and make appearances at mobile marketing events throughout the United States during the summer.

Cena will make his debut as a Gillette spokesperson in a television commercial that is breaking soon. The company's deal with Cena includes the wrestler promoting Gillette razors, blades, and shave preparations, and personal care products including deodorants, antiperspirants, and body care products.

--Karl Greenberg

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