• TopRank Online Marketing, Tuesday, February 12, 2008 12:30 PM

Last year, Incisive Media, parent company of ClickZ and Search Engine Watch, announced that it would be changing the format of its long-running Search Engine Strategies (SES) conference series. Matt McGowan, vice president of marketing for Incisive Media, offers details on what the new SES will be like, starting with SES NYC in March.

"The one constructive critique we heard over the years about the Search Engine Strategy Series was that we delivered an immense amount of tactical content to our delegates, but that we could increase the amount of strategy discussed," McGowan said. To that end, Incisive Media added the Orion Panels, which are designed to foster more discussions about issues facing the industry and strategies--and less "how-to" advice.

McGowan also said that moderators and panelists would be more mindful of the length of presentations, leaving more time for Q&A at the end of each session. The new SES will also feature more case studies and concrete examples of strategies and tactics in the wild. "Understanding the successes and failures of the past can only help SEMs to avoid them in the future," McGowan said.

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