• February 13, 2008

Foster Farms, which sells chicken to consumers in California, Oregon and Washington, has launched new ads in its "Foster Imposters" campaign.

One encourages passersby to embrace Opposite Day, questioning the future with the help of a fortune teller and a misplaced chocolate malt ball, and campaigning door-to-door with some misleading arithmetic, all in an endless quest to qualify as 100% fresh and natural.

In all three commercials, Foster Farms challenges the Imposters' misleading claims with the new slogan, "At Foster Farms, Fresh and Natural Means Fresh and Natural."

The new Foster Imposter commercials were created in partnership with San Francisco-based advertising firm Goodby, Silverstein & Partners.

--Nina M. Lentini