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US, OK Weeklies Post Big Circ Gains

Even as traditional print media continues to suffer, at least one pair of mags covering the celebrity set can boast of circulation gains, largely thanks to the recent travails of some of their favorite subjects. Sales of US Weekly and new competitor, OK! Weekly surged in the second half of last year, even as price increases contributed to a general drop in overall sales of celebrity magazines, according to one report.

Semiannual data from the Audit Bureau of Circulations show overall magazine circulation changing little but US Weekly gaining 10% to more than 1.9 million while perennial celeb book leader People was off 3.5%. And recent British transplant OK! leveraging scoops on the Britney Spears train-wreck, bounced more than 23%. Meanwhile, Star magazine, National Enquirer and Life & Style all experienced drops in circulation. There have been a lot of false stories -- and occasional mea culpas -- in the category over the last year and Victoria Rose, publisher of US Weekly, says that may helped her magazine as "a lot of consumers start to turn away from those other sources."

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