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Increased Competition With Paid Search Leads Marketers To SEO

Janet Meiners corrals data from MarketingSherpa's 5th Annual ad:tech Year-End Survey into a few concise nuggets of insight--with one being the fact that 57% of marketers surveyed said that SEO delivered "great ROI" and "outperformed other tactics," including paid search, e-mail and contextual ads. That's up from 45% in 2006, and just 33% in 2005.

In contrast, marketer satisfaction with the ROI from paid search was down to 34%, a significant drop from the 49% who said it performed best in 2006. Meiners says that increased competition and higher costs have dampened enthusiasm for paid search.

Read the whole story at Marketing Pilgrim »

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