Kardashian Signs On As Bongo Brand Spokesperson

  • February 14, 2008
TV personality and socialite Kim Kardashian will appear in Iconix Brand's Bongo brand's spring print and online advertising campaign. The campaign will be unveiled in April issues of fashion and lifestyle magazines such as Cosmopolitan, Seventeen and Teen Vogue.

Kardashian currently stars in the hit E! reality show, "Keeping Up With the Kardashians." The Bongo photo shoot will be integrated into the highly rated show, and will air during season two of the reality show that will debut on March 9.

The marketing campaign embraces Kim's natural sexiness, but adds a touch of innocence and sweetness to the pin-up theme. The ads show Kim striking playful poses on a swing and inside an oversized heart.

Kardashian will make personal appearances on behalf of Bongo, and will participate in other events to celebrate her partnership with the brand.

--Nina M. Lentini

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