Former Yahoo Exec Lands At AdKnowledge

  • February 14, 2008
AdKnowledge, which operates the BidSystem behavioral targeting ad network, has hired Eric Sternbach, a former vice president of sales at Yahoo, to lead its international and domestic sales efforts.

Sternbach joined Yahoo in 2003 through its acquisition of Overture Services. AdKnowledge's BidSystem lets marketers bid for traffic in display and email advertising and on smaller search engines. Its AdStation platform allows Web publishers to run targeted ads on their sites.

--Mark Walsh

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