Nationwide Runs Nascar-Related Promotion

  • February 15, 2008
Nationwide Insurance is leveraging a relationship with Nascar to run an online promotion, "The Up To Speed Challenge," an online fantasy contest on ESPN.com.

The contest dangles $100,000 and other prizes.

In this season-long interactive contest, fans can log on weekly and have a chance to pick the winning driver in a series of speed categories. The fan with the most points at the end of the season will win a $100,000 grand prize.

--Karl Greenberg

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