• Promo, Friday, February 15, 2008 12 PM

Jared Fogle--who has been the Subway's main pitchman since he lost 245 pounds in 1998 by eating Subway sandwiches and exercising--is hitting the road on a 12-city tour to promote a new childhood obesity-prevention plan.

The Three-Point Plan offers funding for school nutrition and fitness programs and gives parents the tools to make healthy foods choices for their children. Subway plans to raise $2 million through donations and fund-raising efforts.

The six-month journey--called "Tour de Pants"--will make stops at the South Beach Food and Wine Festival, NASCAR events and American Heart Association walks. People can take pictures of Fogle with his "fat pants," collect an Upper Deck Fogle trading card and obtain tips for healthy eating when dining out. The campaign includes a sweepstakes at www.SubwayFreshBuzz.com for a chance to appear in a taping of a Subway commercial with Fogle. Print ads, online marketing and in-store signage support the campaign.

Read the whole story at Promo »