Using Flickr To Help Build Links

Small Business SEM, Monday, February 18, 2008 1:15 PM
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Matt McGee is an avid amateur photographer--and he's managed to turn his passion for snapping flicks into a supplemental link-building strategy via Flickr.

By taking shots of random objects like refrigerator magnets, spare change and a Barnes & Noble entrance, he's managed to snag links from high ranking, authoritative Web properties such as the Discovery Channel, Wired and The Consumerist.

Allowing others to use your Flickr image as long as they provide proper credit (usually in the form of a link to the image itself or your homepage) is a great way to drive additional traffic to a Web site--and if the linking site is strong enough, gain some PageRank or authority along the way.

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