Kershisnik, who joined Wendy's nearly a year ago as senior vice president/marketing strategy and innovation, now reports directly to CEO/president Kerrii Anderson. He also will continue to serve on the corporation's strategic planning council.
Wendy's also announced today that Bob Holtcamp has been promoted from vice president/ to senior vice president/brand management.
Kershisnik now has responsibility for R&D, strategic insights, operations innovation, brand marketing, field marketing, media, diversity marketing and creative/advertising production. Holtcamp reports to him.
Kershisnik's leadership skills have been apparent throughout a 22-year career with leading brands like Pizza Hut/PepsiCo, General Mills and Sprint. His background also includes extensive U.S. and international experience in all aspects of marketing. Before joining Wendy's, Kershisnik served as vice president/new product innovation and R&D for Mrs. Fields Famous Brands in Salt Lake City.
Prior to Joining Wendy's in 2000, Holtcamp managed the seafood business for Aurora Foods in St. Louis as a director of marketing on the Mrs. Paul's and Van de Kamp's brands. Earlier in his career, he worked at the Miller Brewing Company in regional marketing and brand management on brands such as Miller Lite, Miller Genuine Draft and Miller High Life.
--Nina M. Lentini