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McDonald's Ties Promo To 'Spiderwick Chronicles'

Feb 18, 2008, 5:00 AM
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Through March 13, McDonald's is offering "Spiderwick Chronicles" characters in its Happy Meals. The movie was released last week by Paramount Pictures and Nickelodeon Movies.

The Happy Meal collection features character toys that light up along with the Seeing Stone monocle, similar to the one featured in the film. The Seeing Stone contains a surprise holographic image, revealed when looking through it into the light in the toy. This is the first time this technology has been introduced in a Happy Meal Toy, McDonald's says.

--Nina M. Lentini

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