News Brief

Ad Network Targets Green Interests And Healthy Living

SustainLane, the San Francisco-based online media company dedicated to encouraging people, businesses and government to go green and adopt healthy lifestyles, announced record traffic to its vertical ad network of green and healthy lifestyles-focused premium Web publishers.

The SustainLane Green Ad Network (www.sustainlanegreenadnetwork.com) generated more than 13.3 million unique visitors and over 58 million impressions in January 2008, according to Adify.

Fueling SustainLane Green Ad Network's record traffic is the addition of Environmental News Service, GLiving.com and iHanuman.com, among others, as premium publishing partners. All Green-focused Web sites on the SustainLane Network are individually reviewed. By aggregating over 50 premiere Green and healthy living-focused Web properties, the SustainLane Green Ad Network assists brand marketers such as PG&E, Terrapass and HSBC in reaching an audience of mainstream green consumers.

The SustainLane Green Ad Network is powered by Adify's Build Your Own Network platform, which allows traditional publishers and entrepreneurs to manage highly targeted media networks with a single streamlined solution.

--Tanya Irwin

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